Branding and marketing for prominent awards over three years

2022-4

The Client

The Top 16 Youth-Owned Brands Awards, established in 2022, serve as a prominent platform in South Africa for honoring and celebrating youth-owned brands across 16 diverse categories, including Accessories, Beverages, Agriculture, Beauty, Apparel, Homeware, Media, NPO Charities, Education, Personalities and Influencers, Footwear, Food, Travel and Tourism,Technology, Services, and Health and Wellness.

The Challenge

To position the Top 16 Youth-Owned Brands Awards as the first award show to recognize and celebrate South African Youth-Owned Brands To create overall awareness for the awards and newly introduced Festival of Youth Owned Brands. To position Pat Mahlangu as an innovator with a strong commitment to empowering young entrepreneurs and showcasing their talents.

What we did

We provided a comprehensive range of services for the Top 16 Youth-Owned Brand Awards (YOBA), including design and branding, digital marketing, public relations, exhibitions, and events management.

Digital Marketing
Public Relation
Design
Content Creation
Experiential Marketing

The Results

3 364​ Entries
31 636​ Votes
R189M PR Value
63M Social Media Reach

Media Launch 2024

UJ Roadshow 2024

Moments From the Award Show 2024

Social Media 2024

Public Relations 2024