Crafting a name & brand corporate identity for a professional services firm
2024
The Client
KNM is a leading, proudly black-owned professional services firm specializing in Audit, Tax, and Advisory services in South Africa. They are recognized for their expertise and commitment to delivering exceptional services to their clients. The firm plays a significant role in the business landscape, offering tailored solutions to meet the diverse needs of its customers.
The Challenge
KnM and two other firms merged their auditing divisions to create a new brand. They required a new name and brand corporate identity to represent their new business.
What we did
We strategized and co-created a new brand name that resonates with the target audience while aligning with the company’s vision and values. Through a comprehensive market analysis of competitors, we ideated a fresh, unique brand identity that highlights the company’s core values and sets them apart as a market leader. Our approach involved carefully considering consumer trends, brand positioning, and industry dynamics to ensure the new identity would resonate and stand out in the marketplace.
Corporate Identity
Mockups
