Crafting a content strategy for South Africa’s fastest growing delivery service
2022
The Client
Founded in July 2021 by the youth of Hammanskraal ( Township 30km North of Pretoria CBD), Delivery Ka Speed simply means “Speedy Delivery” in Sepitori. The company seeks to provide convenience to the township market while cultivating the culture of gig work for the township unemployed youth.
The Challenge
To create a communications strategy that speaks to different stakeholders on the same platforms. The content had to speak to potential merchants, drivers as we as the community in general.
What we did
We crafted a social media and public relations plan to help Delivery Ka Speed with visibility and conversion.
The social media content was targeted at different groups, with the public relations drive being a national one that gained a wide reach in South Africa.
Social Media Posts
Social Media Posts
Media Coverage
