Managing the Aunt Caroline social media pages, creating and curating content.​

The Client

Aunt Caroline is KZN’s No.1 rice brand owned by Tiger Brands.

The Challenge

Aunt Caroline Rice was struggling with social media presence and being close to the consumers.

What we did

We managed the Aunt Caroline social media pages, created and curated content.

During key periods in the year, we crafted influencer campaigns for Easter, Christmas and Ramadan. We sourced and branded PR drops.

Design
Experiential Marketing

The Results

100k Reach from Ramadan campaign
12k Reactions
36k Impressions
4k Engagement