Crafting a Bold Brand Identity and Sleek Packaging for a Caffeine-Free Energy Drink
2023
The Client
LionVarage is a health-based functional energy drink that is manufactured to cater for those sensitive to stimulants but are in need of energy.
The Challenge
LionVarage was facing a perception challenge and was being overlooked on the shelves. The brands overall look was not grabbing the consumer’s eye when places next to competitor brands.
What we did
We developed a bold new brand identity that perfectly captures the balance between the lion’s strength and the brand’s gentle nature as a caffeine-free energy drink. Following this, we designed the sleek look for their cans, which can be found on shelves.
Brand Identity
Mockups
